What Ash does
It handles your clients. Then it works for you.
Ash answers every channel, keeps one client history in the CRM you already use, and gives you an assistant you can assign work to.
It answers on every channel.
Ash answers the phone at any hour. It is not a phone tree or a message taker: it asks useful questions, answers from the information you provide, and works toward a clear next step.
Written channels work the same way. Ash answers a text with the client's history in view. It reads incoming email and drafts a reply for your approval, turning your inbox into a queue of decisions instead of a writing list.
- Phone
- Answered around the clock.
- Text messages
- Answered promptly, with the client's conversation history in view.
- Read on arrival, drafted for approval, and sent when you say so.
You can hear how the call actually went.
Calls Ash answers are recorded, and each recording appears in the app beside a written summary. The summary captures the outcome; the recording preserves the conversation.
That recording is especially useful when someone remembers being told something different or when a detail never made it into the notes.
It books real time in a real calendar.
Ash writes appointments directly to Google Calendar, but only within hours you have made bookable and at times that are still free when it confirms.
The appointment includes the client's details and conversation context, so the information you need is there when you open it.
It keeps one memory of every client.
Every call, text, and email is logged against the same client in the CRM you already use. Ash writes to your system rather than creating a separate one, and it does not overwrite data your team entered by hand.
This is the part that compounds. An assistant that answers well on Tuesday and has forgotten by Thursday is a chatbot with good manners. The value is that the fourth conversation knows about the first three.
- HubSpot
- Contacts, notes, and activity are written to the portal your team already uses.
- Follow Up Boss
- Client records and activity stay in the pipeline your team already uses.
- Lofty
- Client records and activity stay in the system your brokerage already uses.
- Google Sheets
- For businesses without a CRM, Ash creates and maintains a customer workbook in Google Sheets.
- Your data
- Stays in your CRM. Ash writes to it and never becomes the only copy.
And it does work you hand it.
The other half of Ash is the assistant you work with directly. Ask it in the app to look up a client, draft a message, build a follow-up plan, or fill a document. Its capabilities grow with the skills you enable.
Any action that writes or sends comes back as a proposal that shows what will happen before you approve it.
Nothing that commits you goes out alone.
Ash can answer routine questions, gather information, and record incoming conversations. A price, a term, or a promise about what you will do stops and waits for you, with the conversation attached.
That boundary is enforced by the system rather than left to the model's judgment.
It tells you what happened.
Each morning, one summary shows what Ash handled, what it booked, and what is waiting for a decision. Pending items remain until they are resolved.
The app covers the moments in between, whether you are approving a proposal on the go or checking what a client wanted before you call back.